Career Professionals of Canada
Career Professionals of Canada News Feed
By Karine Touloumjian. “Digital marketing” is a term we use for marketing products and services using technologies. Digital marketing is a great way to expose your career service to a vast audience and convert leads into customers. You control your digital brand image and, therefore, you can market your brand successfully and attract your ideal clients. Create a website for your service Start by creating a website to represent your brand effectively. It is estimated that we only have around eight seconds to make a first impression with a new visitor; this first impression will make your […]
By Lee-Anne Geseron. We often work with clients who are contemplating a change – be it personal, life style, or career choice/growth. Statistics show that 70-80 percent of people dislike their current jobs. This ranges from a mild irritation to downright loathing. That is 4 out of 5 workers! This is incredibly sad when you think about it, since the majority of our time is spent at work! The reality of this is that many workplace roles are simply not being filled by the right people. If the roles and responsibilities of […]
By Sharon Graham. If you are a resume writer, employment consultant or career practitioner, you want to give your clients the best chance for success. Here’s a compilation of Applicant Tracking System (ATS) resources recommended by Career Professionals of Canada’s Resume Strategist Mastermind Group. There is a lot of discussion and contradiction about ATS systems and how they work. Read each of these resources to get meaningful insight into optimizing resumes for your clients. Make your own informed conclusions and prepare yourself well to support clients effectively. Applicant Tracking System […]
By Lee-Anne Geseron. One of the branding strategies I have been interested in “mastering” is the art of video marketing. When I joined Career Professionals of Canada last year I had no idea about the level of support, resources, and collaboration that would prevail. Along with gaining my certifications as a CRS, CIS, and CES, I attended the November CAREERPRO Virtual Conference and was thrilled with the aha moments. I then began digging a little deeper into all that CPC had to offer. I came across the opportunity to join a […]
By Lori Jazvac. Branding is the cornerstone for a successful career service. According to Entrepreneur.com, “your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.” When I started my virtual resume writing and career consulting practice, I had a vision to assist clients with furthering their career objectives using a strategic approach. […]
Here are some links to helpful websites for career practitioners and their clients based in New Brunswick. If you are a career practitioner and you want resources for the labour market in NB, then make sure to bookmark these sites. Association for Career Practitioners New Brunswick Career Development Action Group: A non-profit partnership organization committed to career development in New Brunswick. Education and Training for Career Practitioners New Brunswick Department of Post-Secondary Education, Training and Labour: Employment Counsellor Training Strategy (delivered by the Canadian Career Development Foundation). Université de Moncton: Maîtrise en orientation. University of […]