Career Professionals of Canada
Career Professionals of Canada News Feed
By Sharon Graham. Even with all the resources available these days, far too many career practitioners are reluctant to promote their own career brand. Granted, if you don’t have a strong personal career brand in the first place, you don’t have a foundation. So, there is nothing to promote. Let’s assume for a moment, however, that you have a personal career brand, which you really believe distinguishes you from others with similar qualifications. What needs to happen next is that you live that brand. The first step is awareness. The efficacy of […]
By Joanne Savoie-Malone. “Business Development” encompasses selling, marketing, advertisements, leads, communications, and so much more. Elaborate courses and complicated methodologies can be overwhelming. AND, most importantly, they are not fun. In their revised edition of INBOUND MARKETING: Attract, Engage, and Delight Customers Online, Brian Halligan and Dharmesh Shah show us that business development does not need to be intimidating. INBOUND MARKETING is a mind shift in business development and the way we conduct marketing strategies. In today’s digital world we need to unlearn traditional marketing strategies. Marketing and business development CAN be […]
By Giselle Mazurat. Business Development – the creation of long-term value for an organization from customers, markets, and relationships. – Forbes Customers Before marketing your career services, you must understand what motivates people to buy. According to , people buy not because they need or want something, but because of passions and fears. In terms of passions, think about what turns your customers on. As career professionals, our customers get turned on by services that help them land their dream job, and in turn, pay their bills, have the niceties of […]
By Kristin Vandegriend. Many career service firms are small businesses run by their owners. As small business owners, we want to build and support our client base with progressive online features such as webinars, but we cannot do it without the right technology. Here is a look at automation as a way to reach more clients, streamline business activities, and help make our lives easier. Webinar Software Before implementing any webinar software, consider these questions: What is the purpose of your webinar? Is it for generating leads, selling something, or educating and building credibility […]
By Kamee Gilmore. As career professionals and resume strategists, we often say that “first impressions count.” The intake process for resume writing services is where the initial communication occurs and vital information is exchanged. It also sets the tone of your client’s overall impression and experience. You want to ensure that it is a memorable one! The “intake process” is the interface between your client and the career services you provide. An effective intake process is both systematic and repeatable. A well-developed system is simple, consistent, and easily customized to suit different situations/scenarios. Here are some examples of repeatable systems […]
By Kamee Gilmore. Price…the cost at which something is obtained. In the field of résumé writing, that “something” for our clients is their desired job or promotion as a result of the services we have provided. In Canada, the average individual makes anywhere from $36,000 to $64,000 per year. If you break this down, a person makes from $139 to $244 per day. If our services help a client speed up their job hunt by even one week, then the immediate value to that person would be anywhere from $693.00 through $1222.00. Chances […]